The internet has created a new world for those who want to start a home based business. Now, it is possible for someone to start a business out of their living room and make a lot of money in the process. One of the best home based businesses that you can start is an online store. There are several reason for this.First, anything to do with eCommerce is big business. In 2008, the overall worth sales in eCommerce in the United states was $204 billion, and this figure continues to grow. That means there is a lot of area for profit with anyone who decides to have a home based business that centers on eCommerce.Second, an online store allows you to appeal to a lot of the internet users out there. Unlike when you are selling something intangible, with an online store you are able to sell merchandise that customers from all over the world are going to need. Better yet, because you are getting your merchandise straight from a supplier, you can pass that savings on to your customers, which brings you even more business.Third, it is much easier to market a home based business that is an online store than if you are selling ideas or services. You can easily market that you sell homemade furniture, or paintings, because people understand what you are selling and there is no confusion. If you sell the service of being an eBay consultant, people may not understand what you do exactly and that can hurt you in getting business.Lastly, owning your own online store, and having a home based business in general is something that can change your life. Many entrepreneurs have been able to achieve financial freedom through owning their own online store. With an online store, you work from your home, you store your merchandise out of your home and your home serves as a distribution center for your entire online empire. You have the freedom to sell what you want, and you have the freedom to be your own boss. You set the prices, you create the marketing and you make your business successful. Unlike when you work for someone else, you are in charge and you are able to make the decisions that influence the company. While the risks are yours, so are the rewards.